An e business model ontology for modeling e business. Sep 26, 2002 this paper proposes a conceptual tool to better understand this player arena. Nowadays new business models are constantly emerging in electronic commerce and can become a major stake in the ebusiness game bloch et al. We define ebusiness models as conceptual models that show how a network of actors a value constellation creates, exchanges and consumes objects of value by performing value adding activities. The concept of ontology of business models in particular is used in numerous scientific works within this scope. This common ontology is constructed using the concepts of e3value, rea and bmo as inputs to an analysis and subsequent synthesis. An ebusiness model ontology for modeling ebusiness. To tackle this questioni design and propose a rigorous conceptual model of business models, which i subsequently call an ontology. Comparing two business model ontologies for designing e.
An ontology is nothing else than a rigorously defined framework that provides a shared and common understanding of a domain that can be communicated between people. Designing a meta model for e3 value model based on mof, 2012. We propose an e business model ontology that highlights the relevant e business issues and elements that firms have to think of, in order to operate successfully in the internet era. Pdf this paper tackles to contribute to ebusiness model literature by improving one of the most referred ebusiness model ontologies, which is. However, these representations typically limit a clear understanding of the e business issues that confront the.
Ontologies are viewed as increasingly important tools for structuring domains of interests. Besides, for the business usage, this course also includes the understanding to unbundling the corporation, ebusiness model ontology and the implementation of ebusiness in practice. The goal of this paper is to give an overview of a thesis that focuses on the domain of ebusiness models and its application in. Rasiwasia, meta modeling for business model design.
Nevertheless, innovative business models are constantly emerging in electronic commerce and can become a major stake in the ebusiness game bloch et al. A uml pro le for the e3value ebusiness model ontology c. In this paper we demonstrate why executives and academics should consider thinking about ebusiness models. By merging the conceptually rich business model approach with the more rigorous ontological approach and by applying them to ebusiness, an appropriate. We show that the business model con cept is an interesting tool for understanding, designing, sharing. An ontology for developing ebusiness models figure 1.
We propose an ebusiness model ontology that highlights the relevant ebusiness issues and elements that firms have to think of, in order to operate successfully in the internet era. A uml pro le for the e3value ebusiness model ontology. Although business models have been integral to trading and economic behavior since preclassical times teece, 2010, the business model concept became prevalent with the advent of the internet in the mid 1990s, and it has been. An ebusiness model ontology for modeling ebusiness 2 models is essential in an increasingly dynamic and uncertain business environment for the following reasons. Business logic triangle in the next section we describe, as shown by linder and cantrell 2001, that most people speak about business models when they really only mean parts of a business model. Business logic triangle related work there exists a growing literature on e business models by academics and consultants. Nowadays new business models are constantly emerging in electronic commerce and can become a major stake in the ebusiness game bloch.
By defining the relevant e business model an e business model ontology for modeling e business. Based on the work by bunge, they provided a set of bungewandweber models for the analysis of is modeling tasks. It is composed of four main pillars, which are product innovation, infrastructure management, customer relationship and financial aspects. An ebusiness model ontology for the creation of new management. Companies increasingly act in networks and offer complex value proposition through a multitude of distribution channels. In this paper we propose a reference ontology of business models using concepts from three established business model ontologies. This ontology defines the concepts in ebusiness models and the relationships between them and shall be the foundation for a variety of management tools that facilitate business decisions. In this paper we present a semiformal ontologybased representation of ebusiness models that is useful in carrying out a preliminary business and. Ontology for modeling ebusiness alexander osterwalder yves pigneur the truth about internet business models. Business models, business strategy and innovation david j.
This ontology together with the ontologies modelling other parts of an enterprise, i. Designing and evaluating ebusiness models jaap gordijn and hans akkermans, free university amsterdam b usiness models are usually represented by a mixture of informal textual, verbal, and adhoc graphical representations. The generic ebusiness model ontology a rigorous definition of the ebusiness issues and their interdependencies in a companys business model, which we outline in this paper is the foundation for the development of various useful tools for ebusiness management and is requirements engineering. Ecommerce business model is significantly different from the business model of traditional corporate, and has played an important role in the.
However, these representations typically limit a clear understanding of the ebusiness issues that confront the. How can business models be described and represented in order to build the foundation for subsequent concepts and tools, possibly computer based. Currie, in value creation from ebusiness models, 2004. Request pdf an ontology for developing ebusiness models in this paper we demonstrate why executives and academics should consider thinking about ebusiness models. This approach allowse the representation and understanding of value flows between the several actors of an ebusiness model. Teece whenever a business enterprise is established, it either explicitly or implicitly employs a particular business model that describes the design or architecture of the value creation, delivery, and capture mechanisms it employs. Business model literature emergence of the business model concept and definitions emergence of the business model concept. Pdf an ontology for developing ebusiness models yves. Some speak of internet business models and others of business models for the web, but they all mean certain aspects of the business logic of a firm that have a strong itcomponent. This is a way of doing risk free experiments, without endangering an organization sterman, 2000. Business models on the web professor michael rappa.
I argue that the business model concept has become popular because todays. Business functions ontology and its application in. Communication about a business model within an organisation. But rather than offering a superficial analysis of a few successful ebusiness case studies, this edited book draws together.
Wand and weber have proposed to use the philosophical discipline of ontology for building and maintaining information systems. Oct 03, 2016 an e business model ontology for modeling e business. An ontology for developing ebusiness models request pdf. They demonstrate how the fusion of the ideas in the business model literature and the ideas of enterprise ontologies creates an appropriate basis for the development of a range of new management tools in the e. An ebusiness model ontology for modeling ebusiness 79 related work there exists a growing literature on e business models by academics and consultants. Ontological approach an overview sciencedirect topics.
An ontology framework for semantic business process management. An ebusiness model ontology for modeling ebusiness core. This paper sets out to identify key success criteria for e. We show that the business model concept is an interesting tool for understanding, designing, sharing, measuring, changing and even simulating businesses. We define e business models as conceptual models that show how a network of actors a value constellation creates, exchanges and consumes objects of value by performing value adding activities. Business functions ontology and its application in semantic.
An ontology for developing e business models alexander osterwalder1, sarra ben lagha1, yves pigneur 1 abstract. Gruber1993 defines an ontology as an explicit specification of a. An ebusiness model ontology for modeling ebusiness 2002. Using the concept of business models can help companies understand, communicate and share, change, measure, simulate and learn more about the different aspects of ebusiness in their firm. Alexander osterwalder biography, quotes and publications. The business model ontology a proposition in a design science approach 3 giorgetti et al. Value creation from e business models provides a thorough analysis of what constitutes an e business model. Besides, for the business usage, this course also includes the understanding to unbundling the corporation, e business model ontology and the implementation of e business in practice. Includes critique of and significant extensions to the business model ontology bmo.
An ontology framework for semantic business process. In order to enhance interoperability, ontology can be interpreted as an interface between data and business process models of computer systems, and human perception or conceptualization of the reality hepp, 2007. A uml pro le for the e3value e business model ontology c. It aims to present the fusion of the ideas in the business model literature. The process of modeling social systems or an ontology such as an e business model helps identifying and understanding the relevant elements in a specific domain and the. By defining the relevant ebusiness model an ebusiness model ontology for modeling ebusiness. The main elements are valueoriented and actororiented.
An ontology for open government data business model. Serval an ontology for developing ebusiness models. An ontology for developing ebusiness models semantic. The business model ontology faculte des hec hec lausanne. Citeseerx document details isaac councill, lee giles, pradeep teregowda. An ontology for developing ebusiness models oriented ontology specifying whats in an business model.
Software architecture refers to the fundamental structures of a software system and the discipline of creating such structures and systems. In this paper we present a semiformal ontology based representation of e business models that is useful in carrying out a preliminary business and. In this paper we demonstrate why executives and academics should consider thinking about e business models. Business models and there relationship to strategy. Setting up an ontology of business models ceur workshop. Business models have become more complex with the emergence of new and affordable information and communication technologies icts. After explaining why business executives and academics should consider thinking about a rigorous approach to ebusiness models, we introduce a new ebusiness model ontology. Designing and evaluating e business models jaap gordijn and hans akkermans, free university amsterdam b usiness models are usually represented by a mixture of informal textual, verbal, and adhoc graphical representations. An ontology for developing ebusiness models semantic scholar. Shafer, smith, and linder present twelve recent definitions of business model and find that eight are related to ebusiness. An ebusiness model ontology for modeling ebusiness citeseerx. A highly rigorous and formal ontological approach enables firms to share and communicate models among actors in different formats for different situations.
Jaap gordijn, in value creation from e business models, 2004. The business model ontology a proposition in a design science approach. A framework for codifying business models and process models in ebusiness design. For managers it is ever harder to keep track of how their companies really work and how and where exactly the money is made. The business model handbook for developing countries.
Of course not all business model innovations are itdriven. An ontology for ebusiness models request pdf researchgate. This ontology defines the concepts in e business models and the relationships between them and shall be the foundation for a variety of management tools that facilitate business decisions. A place of confusion nonconceptual use term simply refers to the way a company does business conceptual use conceptualization of business models finite number of business models a limited number of business model types exist in reality. Towards a financial ontology a comparison of e business. There are numerous definitions for the term ontology hepp, 2007. Value creation from ebusiness models aims to provide a more rigorous intellectual and practical analysis of the ebusiness model concept, not forgetting the criticality of an industrylevel analysis. Unlike many e business books available, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. The business model ontology a proposition in a design science. An ontology for dev eloping e business models alexander osterwalder1, sarra ben lagha1, yves pigneur 1 abstract. Request pdf an ontology for developing ebusiness models in this paper we demonstrate why executives and academics should consider thinking about. An ebusiness model ontology for modeling e business. Business models are nowadays a popular topic in management science.
The business model ontology a proposition in a design science approach 1 introduction 1. Our e business model ontology outlines what value a company offers to which customer segments. Pigneur, an ebusiness model ontology for modeling ebusiness, 2002. Using the concept of business models can help companies understand, communicate and share, change, measure, simulate and learn more about the. Pigneur, an e business model ontology for modeling e business, 2002. Infinite number of business models every company has a unique business model. Each structure comprises software elements, relations among them, and properties of both elements and relations. Ebusiness value modelling using the e3value ontology.
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